UNLAWFUL STATEMENTS IN THE PROMOTION OF COSMETIC PRODUCTS

According to the relevant legislation, cosmetic products are substances or mixtures prepared for application to the external parts of the human body, or to the teeth and the mucous membranes of the oral cavity, for the purposes of cleaning, perfuming, changing their appearance, or protecting them. Unlike medicinal products, cosmetics are not intended for therapeutic purposes and are therefore not subject to advertising prohibitions. However, in order to ensure consumer protection, advertisements of cosmetic products are reviewed by the Advertising Board to assess whether they comply with the applicable legal provisions.

Pursuant to the Regulation on Commercial Advertising and Unfair Commercial Practices, which is currently in force, cosmetic product advertisements must not include, or give the impression of including, any image, statement, or reference indicating that medical doctors, dentists, veterinarians, pharmacists, or healthcare institutions have made a health-related declaration concerning a particular good or service. In the decisions of the Advertising Board regarding cosmetic product advertisements, expressions such as “The most prescribed brand by dermatologists,” “We tried it upon our doctor’s recommendation — the itching decreased, sleep improved, and restlessness subsided,” and “Sold in pharmacies” have been found to be contrary to the legislation and therefore unlawful within the scope of the Regulation.

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